Creative Content Samples

Willie’s Distillery - Social Media Management & Content Creation

At Willie’s Distillery, I managed social media and produced most of the brand’s daily content in-house. As the algorithm shifted toward reels, I focused on short-form video that highlighted the brand’s Montana roots, military ties, outdoor culture, and humor. The result was consistent growth and strong engagement, including a viral reel featuring influencer Jeremiah Blackbeard.

• 👁 1.7M views

• ❤️ 73.9k likes

• 💬 248 comments

• 📈 Contributed to ~1,000+ new followers

Bottling day for a new batch of Bighorn Bourbon. The reel subtly incorporated a Black Rifle Coffee t-shirt to highlight another military-owned brand we frequently collaborated with.

A Montana Bulldog featuring two Willie’s Distillery spirits. Cocktail content like this helped the tasting room regularly highlight drink specials while adapting the format to perform well within the algorithm.

Gary Cooper Performance Horses — Sales Photography & Marketing

I photographed horses consigned by Gary Cooper to the Cody Horse Sale. The images were used across Instagram, Facebook, and online horse sale catalog websites to promote the horses to potential buyers. Captions included keywords and hashtags to help the horses appear in search results and reach the right audience. One of the featured horses, a bay mare, became the top-selling horse at the sale.

Montucky Cold Snacks — Marketing & Design

At Montucky Cold Snacks, a vibrant and personality-driven brand, I gained experience across graphics, photography, and social media content creation. I wore multiple hats, helping bring the brand’s bright, fun aesthetic to life.

Created a poster for a Montucky-sponsored cornhole tournament to support the sales team in the field.

Used elements of the original logo to create a winter-themed snow globe sticker for the holidays.

Photographing and directing a model during a shoot to promote new promotional clothing items.